We do more to get you the most for your home. Want a free customized strategy tailored to your property?

"Team Blair helped us sell our Homewood property in a decisive one-week sales process with multiple bidders, handling all of the details of preparing and marketing the property. Their team was always professional and collaborative. We’re so happy with how it all turned out!”

– Lindsey McConnon

Marketing Your Property

Unmatched Buyer Outreach
Email & Digital Campaigns
Print Marketing
24hr Internet Exposure
#1 In Bay Area Connections. No other Tahoe broker can offer you this type of exposure.
We are part of The Network Group, one of the largest real estate teams in the country. This larger team consists of top Compass agents from San Francisco, East Bay, Peninsula, Silicon Valley, Marin County, Napa/Sonoma and Carmel/Monterey.
Our connections with luxury agents and their clients goes even further with our membership in REALM and Haute Residence, two exclusive networks composed of top real estate agents from around the world
We contact our entire 10,000+ database as well as the Compass Network, which has 15,000 agents nationwide
Our target audience for your home is the San Francisco Bay Area and Compass has over 4,000 agents in that region.
We create customized and targeted digital ad campaigns that promote your home to the right buyers across several digital platforms.
Print. Your home would be featured in our Homes Guide placed on shelves in local stores, and distributed to every single buyer that we show property to
We created and send customized postcards and luxury pamphlets to promote your home to potential buyers.
Compass's in hosue PR team leads the way in luxury real estate marketing and partners with our team to feature your home on notable sites such as Forbes, The Washington Post & The SF Chronicle.
A custom property website will be created
Social Media. Regular social media exposure to our followers on Facebook and Instagram and many of our Bay Area peers use our materials to help promote as well.
Team Blair Tahoe has a highly engaged following with over 4,300 followers on Instagram Alone

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Seller's Questionaire
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What’s Your Property Worth?


Almost There! You’re 1 Step Away



A Step-by-Step Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced team of real estate agents and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​


Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your team of Real Estate Agent once you choose one so they can adjust your selling price accordingly.



Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Working with an experienced LOCAL real estate agent is the best way to determine the right selling price for your home. Our agents have years of local experience and can help you determine what other comparable homes are selling for, evaluate the current market, and even help you schedule a home appraisal if needed.


Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.


Step 4: Develop a Marketing Strategy

We will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. Our team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.


Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.


Step 6: Accept an Offer

Once we deem the offer is acceptable, we will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your team of real estate agents.


Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. We will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.


Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your team of Real Estate Agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.


Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.